A total of 75 countries and international organizations are exhibiting at this year’s CIFTIS (China International Fair for Trade in Services).
Among them, 28 countries, including Germany, Italy, South Korea, Japan, Argentina and Benin, as well as the Philippines and seven international organizations, including UNICEF and UNAIDS, have set up booths in the Exhibitions of Countries section at CIFTIS.
As the guest country of honor, the United Kingdom has assembled its largest-ever business delegation for the 2023 CIFTIS since its first time to participate in the fair. Furthermore, the UK is set to organize more than 70 events during the 2023 CIFTIS.
The 240-sq-m British National Pavilion showcases the UK’s strengths and distinctiveness in the services trade, encompassing education, sports, healthcare and cultural creativity. It features renowned companies such as HSBC and Pearson.
The pavilion also offers interactive experiences, such as naked-eye 3D displays and artificial intelligence robot games. Additionally, visitors can enjoy the virtual 3D stage featuring the Beatles, where they can wear Dyson headphones to immerse themselves in the music produced by Universal Music Group.
Virtual reality and augmented reality devices are also available at the pavilion, allowing visitors to engage in interactive sports games and have up-close encounters with wild animals. This provides a glimpse into the UK’s prominent role in the development of simulation scenarios for sports, wildlife conservation and vocational education.
